Marketing, Trading and Business Planning

IT-4-20

Marketing, Trading and Business Planning

1. Deepen participants’ understanding of Japan, the issues which Japanese oil/energy companies are facing and their efforts to address the issues.

2. Discuss the strategies of energy companies using marketing and other business administrative frameworks and “rational thinking” skills.

3. Provide deep learning through active discussions among diverse participants.

1. Lectures & Workshops
   ・ Overview of the Japanese oil industry
   ・ Refining process & crude oil selection using LP
   ・ Financial management (investment evaluation, F/S analysis)
   ・ Oil derivatives and risk management
   ・ Rational thinking for decision-making
   ・ Business environment analysis & strategies
2. Visits to
   ・ A refinery
   ・ A retail dealer 
   ・ An aviation fuel supplier at a major airport

1. Managers or those with equivalent qualifications who are interested in learning about business planning.
2. Participants from both business lines and administrative functions are welcome.